identified opportunity and offering
123
OpportunityOpportunityOpportunity
South Africa's graphics market is not fully aligned with leading international marketsThe system of production delivery is fairly standard, with ample room for enhancementsTechnology in sports for match analysis and for officiating is not yet fully optimised
Offering Offering Offering 
Lead in product innovations to improve services available to clientsNew ways of planning and delivery create endless opportunities for stakeholders. We test the boundaries at all times with varied approaches to broadcast enhancementsWe have dynamic teams that understand the laws of sports broadcast, follows rules of the game and respond to developments that may impact future ways of doing things
456
OpportunityOpportunityOpportunity
Production enhancements are yet to be optimised for Over the Top Platforms and multi-broadcastsLocal entrepreneurship is stifledThe rest of the continent does not have a developed Broadcast Market, and even more limited Broadcast Enhancement Solutions
Offering Offering Offering 
With average internet speeds and the cost of media consumption on social platforms (handheld devices, it is imperative for media content producers to meet customer expectations. Our second screen experience is an example of what we can provide the market to meet changing customer consumption patternsWork with industry to support local entrepreneurship. Be an ambassador for local potentialWe define ourselves as an African company, ready to reach out to any markets where there is an opportunity to make magic with broadcast partners
key differentiators on offering
KEY FACTOR 1 We are innovative, provide tailored products that reinvent the ever-evolving landscape of broadcast graphics, our skills are developed in-house which allows us to customise our products for our clients.KEY FACTOR 2Our footprint services clients from South Africa, Ghana and as far as Kenya and Nigeria, which means we are leaders in the Southern Africa region.KEY FACTOR 3We have partnered with international tech companies, our training is done in-house thus strengthening our talent and innovation.
KEY FACTOR 4We are responsive, and can accommodate different broadcast enhance enhancement requirements for different sporting codesKEY FACTOR 5We have unparalleled virtual reality solutions that opens endless opportunities for our customers to improve their bottom line

       

targeted market size and targeted customers

SIZE OF THE TARGET MARKET

ASPORTS GRAPHICSR 500 Million
BVIRTUAL REALITY GRAPHICSR 200 Million
CVIRTUAL ADVERTISINGR 200 Million
DOTT SOLUTIONSR 100 Million
EVARIETY PRODUCTIONSR 100 Million
FOUT OF SOUTH AFRICA OPPORTUNITIESR 500 Million
TOTAL MARKET VALUE
R1.6bn

TARGETED CUSTOMER SEGMENT

SPORTS GRAPHICSVIRTUAL REALITY GRAPHICSVIRTUAL ADVERTISINGOTT SOLUTIONSVARIETY PRODUCTIONSOUT OF SOUTH AFRICA OPPORTUNITIES
This is the base product for all live and non-live broadcast solutionsThe aesthetics/look and feel of broadcast is further improved with immersive enhancers like virtual realityVirtual Graphics go beyond decorative and can be used to create revenue opportunities. We use the entirety of the production spaces to create revenue opportunities by placing sponsorshipsEvolving technology requirements to be metGraphics solutions are an inherent offering for Live Entertainment beyond sports. Productions like talent shows are very interactive, and graphics are a central medium to keep viewers immersed and entertainedAll the above solutions are possible and necessary for South Africa and for across the African continent
competitor index


AE Live
Threat Level: 5
Global


Quidich Innovation Labs
Threat Level: 5
Global