identified opportunity and offering
12
OpportunityOpportunity
Different brands need to increase sales through advertising, one of the mediums they use is outdoor advertising.Outdoor Static advertising takes tie to execute as brands need to print and get a team to install the static billboard
Offering Offering 
Media sync offering Digital Outdoor Billboards for brands to showcase the brands to the Commuter Mass MarketMedia sync offers Digital billboards that have no production costs and can be uploaded immediately
key differentiators on offering
KEY FACTOR 1 Media sync offers access to the commuter market which means this is the working force with disposable income.KEY FACTOR 2Digital screens are located at major taxi ranks which means brands can directly speak to the working forceKEY FACTOR 3Offer is positioned in areas where majority of the local population meet daily with deep density at taxi ranks and townships

       

targeted market size and targeted customers

SIZE OF THE TARGET MARKET

APUBLIC SECTOR & LARGE CORPORATES$ 3 Billion
BSMME$ 5,5 Billion
TOTAL MARKET SIZE
$8,5bn

       

competitor index


Kena Media
Threat Level: 5
Local