identified opportunity and offering
12
OpportunityOpportunity
There is limited access to affordable, high quality, easy to use online learning and training systems.There is a low adoption of traditional online learning solutions due to low computer literacy and limited access to the computers / laptops required to access those solutions.
Offering Offering 
Lightbulb Edtech's Virtual Learning Environment (VLE) is a white labelled SaaS solution that enables organisations to provide training and learning online. As a proudly South African organisation, we have been able to reduce costs and provide high-end value at an affordable price-point. The intuitive content creation capability provides educators/instructors/trainers with an ability to seamlessly create their own content, defining the appropriate level of interactivity to ensure that the learning outcomes for each lesson can be achieved.Our Virtual Learning Environment has been designed to work seamlessly on mobile devices, which most of our target users have access to. The user interface is designed to be intuitive, taking the complexity out of online learning and training for learners, educators, employees, trainers and the respective management teams.
34
OpportunityOpportunity
There are many organisations which still use legacy learning management systems that are no longer supported. These organisations need to complete their digital learning transformation and development journeys to ensure that their institutional training resources are not lost.Mega Infrastructure projects such as the 2Africa cable and the Equiano project will significantly increase access to high speed reliable internet connections at more affordable rates.
Offering Offering 
Lightbulb Edtech provides content development / conversion services, with options to either train the organisation to digitise the material. The offering leverages a core team supported by a wide network of freelance / casual workers to ensure that the service can be delivered quickly. By partnering with AWS, we utilise technology that scales up easily when required. This ensures that the offering will provide users with the highest levels of performance irrespective of whether there are 1,000 users or 1 billion users. 
key differentiators on offering
KEY FACTOR 1 Integrated communication tools for live and on demand streaming with interactive learning tools such as messaging and Q&A.KEY FACTOR 2Customisable Business Intelligence tools.KEY FACTOR 3Low mobile data consumption platform allows for global accessibility especially in poorly connected areas. The platform is also zero rated (no data costs for users) with the MNO Telkom (South Africa only).KEY FACTOR 4Multiple device access including smartphones.
KEY FACTOR 5The only custom solution for online training and learning, with 24/7 support through our 3 tier support system ( Content, technical and administrative ) KEY FACTOR 6In house content creation and consulting.KEY FACTOR 7Learning and development advisory services ( including learning transformation) 

       

targeted market size and targeted customers

SIZE OF THE TARGET MARKET

AEducation - South Africa (Quintile 1 - 3 schools)$ 686 Million
BEducation - South Africa (Quintile 4 - 5 schools)$ 1,3 Billion
CEducation - Rest of Africa$ 20   Billion
DPrimary Industries - Mining, Petroleum and Gas$ 2,5   Million
ETertiary Industries - Financial Services, Legal and Retail$ 1,5   Million
TOTAL MARKET SIZE
$22bn

        

TARGETED CUSTOMER SEGMENT

Education - South Africa (Quintile 1 - 3 schools)Education - South Africa (Quintile 4 - 5 schools)Education - Rest of AfricaPrimary Industries - Mining, Petroleum and GasTertiary Industries - Financial Services, Legal and Retail
4.3 million learners at 15,500 schools8.7 million learners at 9,500 schools250+ million students50 000 employees through 50 clients locally10 000 employees through 30 clients locally

      

competitor index


Skyprep
Threat Level: 2
Global


talentlms
Threat Level: 5
Global


ispring
Threat Level: 5
Global


Canvas
Threat Level: 5
Global


Moodle
Threat Level: 2
Global


Google Classroom
Threat Level: 5
Global


D2L Brightspace
Threat Level: 8
Global


Blackboard
Threat Level: 2
Global


SAP SuccessFactors
Threat Level: 2
Global