MultiChoice Innovation Fund

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identified opportunity and offering

1	2
Opportunity	Opportunity
Stories with African characters & stories that will be linked to and related to African children and families	Diversification into television and film, & other platforms
Offering	Offering
African key characters as well as stories	Standalone content; as well as development team where additional/revised stories can be created.

1

Opportunity

Stories with African characters & stories that will be linked to and related to African children and families

Offering

African key characters as well as stories

2

Opportunity

Diversification into television and film, & other platforms

Offering

Standalone content; as well as development team where additional/revised stories can be created.

3	4
Opportunity	Opportunity
Additional languages and expansion into new territories	A variety of languages available, with additional languages available timeously
Offering	Offering
Toy & Merchandise sales	Focus on characters to drive brand affinity; which will then diversify from APP & other platforms, to merchandise

3

Opportunity

Additional languages and expansion into new territories

Offering

Toy & Merchandise sales

4

Opportunity

A variety of languages available, with additional languages available timeously

Offering

Focus on characters to drive brand affinity; which will then diversify from APP & other platforms, to merchandise

key differentiators on offering

KEY FACTOR 1 Content-driven - focus is on storytelling and characters so that children are more drawn to the product

KEY FACTOR 2A Availability in various formats across platforms - APP (content & activities); books; television & digital platforms (content) - i.e - several touch points for children to engage with Limu Lab

KEY FACTOR 1 Content-driven - focus is on storytelling and characters so that children are more drawn to the product

targeted market size and targeted customers

SIZE OF THE TARGET MARKET

A	6-8 year olds	7150000 Customers
B	2-5 year olds	3850000 Customers
C	Mid-income Model C and Private school children - South Africa	670200 Customers

6-8 year olds

2-5 year olds

Mid-income Model C and Private school children - South Africa

7150000 Customers

3850000 Customers

670200 Customers

TOTAL POTENTIAL CUSTOMERS

11Million +

TOTAL POTENTIAL CUSTOMERS

11Million +

TARGETED CUSTOMER SEGMENT

6-8 year olds	2-5 year olds	Mid-income Model C and Private school children - South Africa
This age group is at the foundation/ learning stages of additional languages, where they are also taught and exposed at schools.	This group has a high rate of learning of all elements, including langugaes.they are also a key market in terms of entertainment sources found on digital platforms	Schools have a focus on indigenous languages and have minimal access to content for children related to African languages, especially on digital platforms

6-8 year olds

This age group is at the foundation/ learning stages of additional languages, where they are also taught and exposed at schools.

2-5 year olds

This group has a high rate of learning of all elements, including langugaes.they are also a key market in terms of entertainment sources found on digital platforms

Mid-income Model C and Private school children - South Africa

Schools have a focus on indigenous languages and have minimal access to content for children related to African languages, especially on digital platforms

competitor index

YouTube Kids
Threat Level: 8
Global

Xander
Threat Level: 5
Global

Lingo Kids
Threat Level: 8
Global

WhatWe Do

What We Do

identified opportunity and offering

1

2

3

4

key differentiators on offering

targeted market size and targeted customers

6-8 year olds

2-5 year olds

Mid-income Model C and Private school children - South Africa

competitor index

What We Do

What
We Do