identified opportunity and offering
12
OpportunityOpportunity
Emerging Advertisers are unable to access media due to perceived costMedia Owners are seating with unleveraged media month on month resulting in lost revenue opportunities
Offering Offering 
ATIMS offers cost efficient media advertising by reducing advertising development costATIMS offers Media Owners the opportunity to access new and smaller advertisers (unserviced advertisers)
34
OpportunityOpportunity
Large Agencies have limited capacity to service smaller and emerging brandsMedia advertising revenue capacity is unrealised due to silo'd platform
Offering Offering 
ATIMS offers Large Agencies growth tracking opportunities for brand ownerATIMS is Omnimedia i.e. it integrated media trades into a singular media trading platform.
key differentiators on offering
KEY FACTOR 1 ATIMS afford Media Owners the opportunity to Leverage their Media Owners InventoryKEY FACTOR 2 ATIMS offers Cost Efficient Advertising access for small and new Brand Owners. ATIMS affords all Stakeholders clearview on media advertising market development.



KEY FACTOR 3
ATIMS is the driver Media Marketing industry Growth
KEY FACTOR 4 The only Locally Developed, Supported Omnimedia Trading Platform

         

targeted market size and targeted customers

SIZE OF THE TARGET MARKET

CUSTOMER SEGMENTNUMBER OF POTENTIAL CUSTOMERS
APUBLIC SECTOR>8
BLARGE AGENCIES>50
CMID AGENCIES>225
DUNSERVICED1000+
MARKET TOTAL VALUE
$ 62 Billion





TARGETED CUSTOMER SEGMENT

PUBLIC SECTORLARGE AGENCIESMID AGENCIESSMALLL AGENCIESUNSERVICED
Aggregate AccessEnhance Service Offering to Sustain their growthEnable Market PenetrationEnable Market AccessCost Effective Market Access
Competitor index


Out of Home Measurement Council
Threat Level: 5
Global


CAIRA
Threat Level: 2
Global


Spriklr
Threat Level: 2
Global