identified opportunity and offering
| 1 | 2 | 3 |
|---|---|---|
| Opportunity | Opportunity | Opportunity |
| The music industry turns 1,2 billion but is not organised for businesses, brands and creative to seamlessly transact or do business | The music rights business is mostly owned by global companies | There's no finance tools for creatives that allow them to build their financial profiles and manage the movement of their money. |
| Offering | Offering | Offering |
| Our music aggregation platform Organised Play will allow business to,create events,book artist, buy media and licence music for adverts. While artist will be able to buy media to boost their songs on our most active playlists. In addition to the above we've also built an audio studio for musicians to score for clients as per brief. Essentially we creating a platform that allows you to access everything music as a user,business and artist. | We've established a music distribution business that will allow artists to get their music on all streaming platforms. This will give us master rights to offer a library of music compositions for synch opportunities,recreation of music for client requests. | We've developed a card system for all the business,artists,user and creatives that transact on our platform. This will allow creatives to build their financial profiles, receive loans against PO's or royalties from our utility partner and manage the spend allocation. |
| 4 | 5 |
|---|---|
| Opportunity | Opportunity |
| Online content marketing is mostly focused on reach and awareness with few platforms built to also inlcude retention and acquistion in their foundation | The sourcing and procuring of minority owned businesses is a challenge for companies that have targets to meet their scorecard. This isolation of these two players creates a barrier for business to employ young creatives or stimulate youth owned businesses and employment. |
| Offering | Offering |
| Our Onlifers platform will is a user generated platform where users will be able to put a payment gateway on their content and also enable monetisation with brands through direct click throughs from their content to a purchase. | BlackChain is a virtual marketplace where companies are able to procure professional services from previously disadvantaged creative minorities. We creating a platform where freelancers and SME’s are available to receive briefs from brands or businesses for ad hoc or long term pitches solving the challenge of procurement,inclusion and access in the industry. |
key differentiators on offering
| KEY FACTOR 1 An ecosystem that centralises the creative, artist and music industry using technology to give access to the coporate and creative industries | KEY FACTOR 2 There are global platorms that exist as stand alones this would be the first that consolidates all the needs of the creative community from financial to procuring of creative services | KEY FACTOR 3 The capability to scale to the rest of Africa for brands based in South Africa with challenges to transact with creatives to the rest of Africa to service local markets. |
COMPETITIVE INDEX
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Deezer
Threat Level: 2
Global
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Apple Music
Threat Level: 5
Global
Spotify
Threat Level: 5
Global
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Boomplay
Threat Level: 3
Local
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Audiomack
Threat Level: 2
Local
