What
We Do

What We Do

identified opportunity and offering
12
OpportunityOpportunity
Provision of Enterprise IT services Development of new and original content for PC, console and mobile for the global market
Offering Offering 
Outsourced IT, Data Analytics, Cyber Security, Enterprise Architecture, ERP etc)We develop our own video game and content by partnering with creatives to fast track the development work and commercialisation strategy, eg. 1. Banana Republic, 2. The Traveller, 3. Rapz
34
OpportunityOpportunity
Commercialising existing Gaming IP on the continent both on the continent and globallyVirtual Reality and Augmented Reality Training Services
OfferingOffering
Existing game and animation IP requiring additional development work, eg. 1. Aurion: Kajuta Game Fighter, 2. Zawadi Rally, 3. African Legends: The Awakening, 4. Kawia AdventureCustomised VR/AR training services in partnership with Finnish experts for the industrial training market




key differentiators on offering
KEY FACTOR 1 Experienced management team and IT professionalsKEY FACTOR 2 Diverse collection of content from across the continent waiting to be commercialised with the right supportKEY FACTOR 3 Strong network with key roles players in the industry to support with commercialisation of games including major telcos, console and PC operators including HP, Microsoft and Xbox, MTN and Telkom
KEY FACTOR 4 Access to the largest network of gamers in Africa, with potential to develop a strong e-sports community around the communityKEY FACTOR 5 Access to existing gaming IP which has already obtained meaningful user numbers both in Africa and Europe, which can help drive User AcquisitionKEY FACTOR 6 Existing gaming incubator to support the development of a game pipeline which can fast track games to market
targeted market size and targeted customers

SIZE OF THE TARGET MARKET

APASSIVE GAMERS SEEKING A HYPER CASUAL EXPERIENCE$ 11.8 Billion
BHARDCORE COMPETITIVE GAMERS$ 380 Million
CXBOX GAME PASS$ 3.3 Billion
DPC PLAYERS$ 36.3 Billion
ENINTENDO SWITCH$ 32 Million
FAFRICAN DIASPORA$ 2 Million
MARKET TOTAL VALUE
$ 51.8 Billion

      

TARGETED CUSTOMER SEGMENT

Casual gamersHardcore GamersXbox game passPC Players Nintendo SwitchAfrican Diaspora
Casual gamers looking for simple replayables games which are engaging and attractive. Typically Free to Play with in app purchasesCompetitive players looking to play games where they compete against others, users expect a balanced gameplay experience that allows for fair competition and fun with friends as well as a vibrant e-sports ecosystem surrounding the game18 million subscribers - looking for xbox compatible games across genres which are entertaining, typically expecting AAA titles which are immersive and engaging.1.75 billion subscribers - similar to Xbox game pass players.32 million Subscribers - More causal players typically looking for games which are high quality but easy to play and have an eastern orientation.54 million - Looking for a diverse array of games, similar to the above but which is representative of their experience, history, culture and background
competitor index


Codemasters
Threat Level: 8
Global


Riot Games
Threat Level: 9
Global


Carry1st
Threat Level: 3
Local


Voodoo
Threat Level: 4
Global


Zynga
Threat Level: 6
Global

Portal Ts & Cs B-BBEE